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COACH was first established, CO managed by six from the leather family master cobbler, leather products America is one of the oldest and most successful company. Since then, COACH (Kou Chi) unique craftsmanship and high quality production is the very particular about the quality of the customers. It is said that, COACH (Kou Chi) founder Miles Cahn was initially inspired obtained from a pair of traditional baseball gloves in. He found a baseball glove is used more and more smooth, so he uses its technology, and after careful treatment, the durable baseball glove leather becomes soft and durable. This leather showed a charming natural lines, and does not require complicated maintenance skills, but also to maintain the original appearance.Today, after more than half a century, COACH leather factory is still by the exquisite craftsmanship leather craftsman is responsible for, most of them have more than 20 years experience in the leather, full of love and professional, to the leather process therefore, for every COACH master cobbler concerned, COACH is not only a brand name, more is the crystallization and the inheritance of their effort.    coach outlet online http://www.ismp.org/brands-coach-outlet/
In twentieth Century 90, COA CH company and many established companies have a history of the same, encountered development bottleneck "". At the time of the COACH products, mostly strong functional, durability and so on, but in the advertising information rapid expansion in the 90's of last century, but failed to build up their own unique brand image. At the same time, Louis Weedon, PRADA began to market for the products are designed to the impression of, these companies took a large number of previously belonging to the COACH market share. COACH sales not only remain stagnant, and retrogression.
1 w8 I, K5 s: n( x: z+ G) o* @By 1995, the company ushered in a turning point, because they have a history of the company "Redeemer" -- Lou Frankf. He became chairman and after CEO, COACH brand began to regain its vitality. Frankfurt philosophy is: in the modern society material wealth, information developed, rely on the quality and functionality has been unable to meet the needs of modern consumers, consumers actually care more about and pursuit of product to carry is joyful, whether beautiful "emotional" demand etc.. So after he took office, the work is no longer so that the quality and function of COACH becomes the only competitive products, emotional needs him to improve product "".    coach purses http://www.ismp.org/brands-coach-outlet/