achieve this

"Make only superficial changes", second of the COACH strategy is to speed up the rhythm of the new listing. "Every month to launch new products can greatly reduce the risk of our business downturn, because no month products will appear to be particularly critical."
The month of new products, will always be placed in the most prominent position on the COACH store. In the shipment under the new strategy, the company became the first to bring different styles in different occasions, season, time of luxury brand. It is reported, COACH has a team of 250 people in New York to do the design, advertising and provide creative services.
  The COACH store location very harsh, the company as much as possible to choose the passenger flow of more than 1000000 in the corner of the street, so that pedestrians can see the shop from any road. It's always like adjacent to other European famous shop, so that they can share the top brand of passenger flow, and in the hearts of consumers with such top brand shaping the same level of impression. But COACH is not a stick in the mud, in addition to select the most prosperous area, the company will be in shopping malls, department stores and even set OUTLETS counters.



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