楠那哪娜 发表于 2014-10-6 16:12:43 [显示全部楼层] 回帖奖励 倒序浏览 阅读模式 2 2518

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As the global luxury brand COACH CEO, Frankfurt was "Shanghai fashion sense is increasingly close to New York", which provides a good environment for the rapid expansion of COACH in the China.  0 F2 F( W& X& |5 y
"A new season of" gossip girl "has arisen in COACH package, we are not spending money so that they use in the show." Gowan, President of COACH Asia (Andre Cohen) said. So, COACH is the intermediate brand how local a featureless from USA into global tier luxury brands?    coach outlet store http://www.ismp.org/brands-coach-outlet/
, m$ o) F/ O, n7 X Founded in the last century 40's COACH brand, has always been a symbol of women's occupation American. Until the last century 80's, COACH America family love because of its durable quality into. Then, on Wall Street. Most women wore straight breasted shirt, with silk tie, and then with a COACH briefcase.
& Q0 k7 u6 N  B3 X) q8 ?9 XHowever, the situation changed in the 90's of the last century. USA workers no longer required to wear so rather prim, briefcase can change into a more fashionable style, the new wave of workplace began impact to the traditional conservative COACH. At the same time, from the European LV and Gucci brand to enter the market -- America these European boutique colors bright, fashionable design, by contrast, was a variety of COACH Co., style is little innovation." p* a4 J) b; R3 _) k3 u+ ]) L
Times have changed,  COACH start early but arrive late. On taking office in 1995, CEO Frankfurt (Lew Frankfort), he realized that "is the time to change".    coach handbags http://www.ismp.org/brands-coach-outlet// K: @4 ?7 @% A; _* P
In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative.
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饿狼 发表于 2015-2-13 19:42:33
啥东西呀 看不明白 有大神出来解释一下
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卡布兰 发表于 2015-2-13 21:02:15
作为全球豪华品牌教练首席执行官,法兰克福是“上海的时尚感越来越接近纽约”,这对中国教练的快速扩张提供了良好的环境。”一个“绯闻女孩”已经在教练包出现了新的赛季,我们不花钱,在给他们使用。”该教练,亚洲区总裁(安德烈科恩)说。所以,教练是当地的一个没有中间的品牌如何从美国到全球一线奢侈品牌?教练直销店http://www.ismp.org/brands-coach-outlet/2 [ 2 H + M5 ~ 2克(C5 Y成立于上世纪40年代的客车品牌,一直是一个女性职业的象征。直到上世纪80年代,教练美国爱家其耐用的质量。然后,在华尔街。大多数女人穿着直排扣衬衫,真丝领带,然后与教练公文包。+ H R V # % R然而,在上世纪90年代以来,情况发生了改变。美国工人不再需要穿得很古板,公文包可以改变成一个更时尚的风格,职场的新浪潮开始冲击传统保守的教练。同时,来自欧洲的LV和古奇品牌进入市场——美国这些欧洲精品颜色鲜艳,时尚的设计,相比之下,是各种各样的教练有限,款式少创新。(我J!D;Y,U + C / ` _;0,P时代已经改变,教练起步早但迟到。在1995上任,法兰克福(Lew Frankfort首席执行官),他意识到“是时候改变”。教练手袋http://www.ismp.org/brands-coach-outlet/ 2000,教练的平均销售价格为200美元,低于欧洲质量的一半,但质量仍然是“坚固耐用”。针对这种情况,公司内部讨论”这处豪宅”极端简单,希望为那些不想花高价购买欧洲精品但渴望自己的精品消费者,另一个选择。,G2 ^;O我| / Z $ {;C
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